Released on: April 4, 2008, 8:16 am

Press Release Author: MediaMiser Ltd.

Industry: Media

Press Release Summary: MediaMiser Ltd., Canada\'s leading provider of media analysis
solutions, has awarded $1,000 to Algonquin College student Kirika Bussell of Kanata,
ON.



Press Release Body: MediaMiser Ltd., Canada\'s leading provider of media analysis
solutions, has awarded $1,000 to Algonquin College student Kirika Bussell of Kanata,
ON.

The money is part of a $5,000 donation MediaMiser announced last year to the
college\'s Public Relations Program. The donation provides $1,000 to one second-year
student per year for five years, in the form of an award called the Turning News
Into Knowledge award. This was the first year for the prize. \"We decided to donate
this award as a way to give back to PR students, and to the program that influenced
our careers,\" says Chris Morrison, a 1995 graduate of the Public Relations program,
and VP of Client Services and Co-founder of MediaMiser Ltd. \"We also wanted to give
students an idea of what media analysis and measurement is, and highlight the
important role it plays in the modern communications and PR workplace.\"

The winner of the Turning News into Knowledge award is chosen through a competition
related to the emerging field of media analysis. This year\'s competition involved
researching and writing a blog about a recent topical issue in the news. The topic
this year was manufacturing processes in China, specifically related to the
controversy surrounding children\'s toys.

\"This project provided students with an opportunity to put themselves into the shoes
of a PR person responding to a crisis,\" says Mr. Morrison. \"It\'s important for
up-and-coming public relations professionals to think about the news analytically
and learn how to use blogs effectively. As social networks become more prominent it
will be helpful for personal use and for the companies they will soon represent.\"

Ms. Bussell was grateful and surprised to be chosen. \"It came as a complete surprise
that my blog was selected as the winning entry,\" says Ms. Bussell. \"And I am still
humbled because there were so many good blogs written. \"When I found out that I was
selected, I was working at school in the evening, and another student suggested I
check my email. I did, and saw my name. I think this award continues to show the
great relationship established between MediaMiser and the Algonquin College public
relations program.\"

The way she spent part of her award is also special. \"Because I mentioned my nephew,
Liam, in my entry, I felt it was only fair to reward him,\" says Ms. Bussell. \"So I
gave his parents some money on his behalf to fund his post-secondary education.\"

Peter Larock, a professor and the coordinator of the public relations program, is
appreciative as well. \"It is always nice to see former students give back to the
schools and programs that helped them succeed,\" says Mr. Larock. \"Support from
graduates inspires today\'s students. That\'s what makes it so special.\"

About MediaMiser
MediaMiser Ltd. (www.mediamiser.com) offers media analysis software and consulting
services. Since its creation in 2003, MediaMiser has developed into Canada\'s leading
provider of media analysis solutions, and attracted clients ranging from blue chip
companies to government departments to non-profit organizations. MediaMiser has
offices in Ottawa and Toronto.

About Algonquin College
Algonquin College of Applied Arts and Technology is located in the Nation\'s Capital
and the Ottawa Valley and is the fourth-largest college in Ontario. Algonquin is a
leader in the integration of technology into learning. Algonquin College has a
diverse population of nearly 16,000 full-time students and close to 40,000 part-time
registrations in more than 140 programs and is committed to student success. For
more information please visit www.algonquincollege.com.

For more information media can contact:
Chris Morrison VP, Client Services
MediaMiser Ltd.
613-232-7797 x114
chris@mediamiser.com


Web Site: http://www.mediamiser.com

Contact Details: MediaMiser Ltd.
30 Rosemount Ave,
Ottawa, ON, Canada
1-613-232-7797